Featured Content
Selected Projects
SKALAR MEXICO CITY
Reflections on light and Sound
SKALAR is a large-scale art installation that explores the complex impact of light and sound on human perception. Created by light artist Christopher Bauder and musician Kangding Ray, this … »
BERLIN NIGHTS: CREATIVE ENERGY UNITED
30 years anniversary of the fall
Great celebrations in Seoul last week for the 30th anniversary of the fall of the Berlin Wall!! Berlin Nights 베를린 나이트 2019 / Creative Energy United by Platoon … »
Chiapas and Oaxaca Earthquake,
More than 2.3 million people affected by the earthquake in Mexico.
The whole world seems covered by natural phenomena or disasters, we feel engaged to give a voice to this areas and affectations. »
How to glocalize brands
MERCEDES-BENZ KOREA BRAND STRATEGY CONSULTING
German luxury brands face challenges to stay ahead and appeal to new and younger consumers - especially in a market like South Korea where societal, cultural and even generational shifts are rapid. »
PLATOON INTELLIGENCE LAB
INSIGHTS FROM OPEN MINDS WORLDWIDE
PLATOON is uniquely placed to offer an opportunity for direct contact with a global network of creative developers. »
Hugo Boss
Red never follows
For the 20th anniversary of the fashion label HUGO by HUGO BOSS, PLATOON created a global communication project involving 20 contemporary creatives. Steffen Seeger (member #6632) created the key … »
URBAN VOID
live-art project
For the tobacco brand Camel, PLATOON COMMUNICATION realized a series of innovative street art events. Several international artists from the PLATOON NETWORK took part in the URBAN VOID live-art … »
MCM SPACE
OPENING EXHIBITION
The German luxury leather goods brand MCM (Modern Creation München) called on PLATOON for the MCM SPACE Flagship Store opening in Myeong Dong, Seoul. The showcase / interior art exhibition … »
PLATOON TREND LAB
research and think tank
The PLATOON TREND LAB is a research and think tank format developed for the needs of global brands. With the contribution of our global network we select the right specialist for their … »
Ver.di
political campaigns
In 2015, Germany’s minimum wage law takes effect. Over the last eight years, PLATOON COMMUNICATION created the (finally) successful political campaign for the country’s largest tradeunion, … »