For the 20th anniversary of the fashion label HUGO by HUGO BOSS, PLATOON created a global communication project involving 20 contemporary creatives. Steffen Seeger (member #6632) created the key visual (as seen above), and many of the other artists came directly from our network. The 360° campaign was rolled out on- and offline. The final exhibition at the Saatchi Gallery in London attracted 150,000 visitors in four weeks.