TUE 17/05/2016

PLATOON HUB MEXICO OPENING JUNE 2016

First, we are thrilled to announce the PLATOON HUB MEXICO, opening on June 6th, 2016. For six months we will create a temporary culture space in Mexico City. From June to November we invite all creative minds from Mexico and the rest of the Americas to connect with us in person and become a member of our GLOBAL CREATIVE ALLIANCE.

And now, welcome to our third issue! This time we focus on the topic of MOBILITY. Not only in the kind of mobility that takes us to Mexio, you‘ll also see us explore mobility in concrete, everyday developments. Following scandal and general languishing in the automotive industry, we look beyond the classic car idea. Creative mobility ideas will shape our future much more than the slow developments within big car brands.

As usual, each MAGAZINE edition not only focuses on a main topic but also highlights the creativity we see on a daily basis within our global member network (starting page 38), Please enjoy!

Join our network: www.platoon.org/recruiting
Subscribe to the magazine: subscriptions@platoon.org

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THE MOBILITY DUALITY

THE MOBILITY DUALITY
By Prateep Beed

“Why do we need to move?” Apart from the obvious evolutionary advantages, there could be several other important and critical aspects to mobility. »

How to glocalize brands

How to glocalize brands
MERCEDES-BENZ KOREA BRAND STRATEGY CONSULTING

German luxury brands face challenges to stay ahead and appeal to new and younger consumers - especially in a market like South Korea where societal, cultural and even generational shifts are rapid. »

STUDIO ROOSEGAARDE

DESIGN

STUDIO ROOSEGAARDE
NEW ILLUMINATIONS

If it’s a truism that the Dutch have a strong culture of design, then Studio Roosegaarde are the logical conclusion. »

LOCAL MOTORS

LOCAL MOTORS
INDUSTRIAL REVOLUTION

Local Motors to be the first company to manufacture a 3D printed car—due for sale at the end of 2016. »

ARTURO PELAYO

IT / DESIGN

ARTURO PELAYO
WE DONT NEED ROADS

The unmanned aerial vehicles are rapidly becoming cheaper,faster, stronger and more durable and will become a major new source of air traffic in the near future. »

KLARA GEIST

DESIGN / MUSIC

KLARA GEIST
SOUND IN MOTION

Berlin’s Klara Geist has created soundbikes by finding the perfect match for their high-end mobile soundsystems in the cargo bikes built by Danish manufacturer Larry vs Harry. »

IDEO

IDEO
WORK ON WHEELS

IDEO, the award-winning global design and innovation consultancy, have related plans for automated driving and delivery. »

Why cars aren’t making us smarter any more

LOGISTICS

Why cars aren’t making us smarter any more
BY MARIO GAMPER

Our societies are complex webs of people sharing things, labor and ideas, and we reap significant benefits as a group when we increase the speed of these exchanges. »

ART WAR

ART WAR
THE CULTURE OF DISSENT

Art has fed protest and revolution for many centuries, but Marco Wilms’ award-winning documentary Art War has made the link feel particularly urgent. »

TINA WINKHAUS

TINA WINKHAUS
PHOTO SURREALISM

For artists, having an interesting history alongside interesting ideas is not a requirement, but Tina Winkhaus possesses both—which has surely affected her work. »

TAKAHITO IRIE

TAKAHITO IRIE
H/U/M/A/N/M/A/C/H/I/N/E

H/U/M/A/N/M/A/C/H/I/N/E is the documentation, especially photos, of his painting of the skin of others. »

RAUL LEMESOFF

RAUL LEMESOFF
WEAPON OF MASS INSTRUCTION

Starting with an automobile made to resemble a tank, the Argentinian artist Raul Lemesoff created layers of shelving all over it, filling every available space with books. »

PIANO BASS DRUM

MUSIC / ARTS

PIANO BASS DRUM
APPROPRIATION OF A PIANO

Piano Bass Drum: an experimental music night setting out to explore the potential of the live piano in an electronic dance context. »

PAINTING REALITY

ARTS

PAINTING REALITY
BREAKING THE RULES FOR BEAUTY

Rosenthaler Platz - in 2010, Berlin-based Dutch artist IEPE enlisted an anonymous team, recruited from the PLATOON NETWORK, to execute both live painting and art happening in the afternoon traffic. »

MARK JENKINS

ARTS

MARK JENKINS
CAST ON THE WORLD STAGE

After inventing his own technique of casting objects using packing tape and plastic wrap, placing the resulting tape sculptures in situ creates surreal urban theater for any passerby. »

LOTIC

MUSIC

LOTIC
MANOEUVRES IN THE DARK

The name of Houston-born, Berlin-based producer Lotic’s new release of 8 tracks of unsettling experimental dance concrète is Agitations, but that could be a motto of sorts. »

JUNKHOUSE

ARTS

JUNKHOUSE
LIVING CITIES

As Junkhouse, Korean painter and street artist Su Young brightens up the city landscape and gallery walls with a distinct, deceptively cute comics-derived style of malleable characters. »

JOHNY DAR

ARTS

JOHNY DAR
RENAISSANCE MAN

It’s rare to find artists who can work fluently across a number of different fields, both aesthetically and commercially, but American polymath Johny Dar has achieved this organically. »

JEONGMOON CHOI

DESIGN / ARTS

JEONGMOON CHOI
DRAWING IN SPACE

While the virtual world tends to usurp the physical one these days, Jeongmoon Choi has created a unique way to merge the two. »

IREGULAR

DESIGN / ARTS

IREGULAR
TURN ME ON

Five years in and Daniel Iregui’s Iregular studio have already established themselves as an essential node in their home base of Montreal’s art and technology communities. »

EMELI THEANDER

ARTS

EMELI THEANDER
REVEALING MONSTERS

You can trace the progress of Emeli Theander’s work, probably even from her art school years in Berlin—when, fresh from her native Sweden, she supported herself by selling screen prints at flea markets. »

BLUE & JOY

DESIGN

BLUE & JOY
NEW PLANS OF EXISTENCE

Blue and Joy was initially two comic book characters but has developed into the name for their art career in its entirety. Now, after ten years, that encompasses an interdisciplinary media project exhibiting all over the world in a number of different mediums. »

LET THE GAMES BEGIN

COMMUNICATION / DESIGN / ENTERTAINMENT

LET THE GAMES BEGIN
A MAZE.

One form of digital creativity that rarely gets mentioned in art circles is gaming. A MAZE. is the organization that addresses that. A MAZE. provides a platform and meeting space for the culture. »

AMANDA FUCKING PALMER

MUSIC / ARTS

AMANDA FUCKING PALMER
THE ART OF ASKING

Outspoken and often controversial, the musician, songwriter and performer first made her name as the front person for Brechtian punk cabaret band Dresden Dolls. We spoke with the fearless artist and asked her to explain herself. »

EVELINE VAN DE GRIEND

ARTS

EVELINE VAN DE GRIEND
Surreal Portraits

For Dutch painter and sculptor Eveline van de Griend, the friction between the past and present makes for a lot of unsettled power. »

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