to adapt MISSION ETERNITY to the Chinese market and build on a corporate tradition (etoy.FIZZLE), etoy trades intangible assets for a new currency: the etoy.AFTERLIFE-CERTIFICATE is designed to light up the boundary between life and death. inspired by an old Chinese tradition of using fire to transfer assets to the dead (hell bank notes), etoy collaborated with young graphic design talent 阮千瑞
(Ruan Qianrui) to create the first note (beta v.01) equivalent to 1/1000 of an etoy.SHARE. with each certificate, a part of the etoy.BRAND goes up in smoke.
Opening: June 9, 5 p.m.
Exhibition: National Art Museum of China (NAMOC)
No. 1 Wusi Street Dongcheng District, Beijing 100010 P.R.China
Jun 10, 2008 -July 3, 2008
share with the living and burn for the dead
中国团队 /your agents in Beijing