the „itambe“ enterprise is making what I consider an all out assault on women dignity.
classic movie scenes are reworked to feature „larger“ ladies für example mena suvari in american beauty- the tagline ist the kicker "...forget about it. men’s preference will never change. fit light yogurt."
this kind of advertising goes against the general tendency of corporate social responsibility like dove, who tries to show „normal“ women in their publicity. dove increased fifteen per cent of sales since the release of the new poster, where you can see six chubby women.
since september they enhance workshops for young women with eating disorders.
maybe the first thing they should learn is to close their eyes and to avoid stupid untasty light yogurt advertising.

dove "evolution" on youtube

via poplicks