the „new" craze shaking up London these days has hit again...this time in the literal sense of the word.
last friday at 18:12 a crowd of flashmobbers met somewhere in London for a massive open-air pillow fight!

it´s not the first time...we heard about smart mobs already sometime ago....nevertheless since then, large gatherings of pillow fighters and I-pod dancers seem to have become more popular then before.

in fact during the past months we had the pleasure to observe an escalation of these kind of extravagant public meetings...the fact is that people love to get together and most of all they love to party for the sheer pleasure of it.

Mobile Clubbing started since Pillow Fight Club's first event (17:40, 6th oct 2004, outside st pauls cathedral). since then several gatherings have been witnessed, astonishingly all over the world.
*have a look at this blogspot
and this first-hand account

however the meeting on the 11th of october at liverlpool street station and the one following on the 30th of november at paddington station, where about 3.500 clubbers attended, made it again a very popular trend...and for sure one that isn´t driven by any commercial or political reason. also media representatives could not simply ignore it...reuters reports....
daily mail article

well, we hope to see more of that....perhaps we should think of something to do over here...and since we have the advantage of getting a lot of snow (actually what happened with all those white fluffy flakes?) we might even gather for a massive snow fight....anyone up for some action?


*further links for Mobile clubbing on myspace